• Home
  • Expo 2010 Shanghai China
  • Hong Kong at Expo 2010
  • Hong Kong Pavilion
  • UBPA Exhibition
  • Event Calendar
  • Information Centre
  • Sponsorship
  • Multimedia Zone
  • RSS
HK@Expo Youtube Channel Youku Expo 2010 Shanghai China Hong Kong Government Brand Hong Kong
News Highlights

Poster display marks 250-day countdown to World Expo (with photos)

A poster promotion has been launched in Tsim Sha Tsui to mark the 250-day countdown to World Expo 2010 Shanghai China tomorrow (Aug 24).

The 68-poster series in the high-traffic Salisbury Road pedestrian subway will help to publicise Hong Kong’s participation in the World Expo.

The bilingual posters highlight Hong Kong’s connectivity locally, nationally and globally – a major theme of Hong Kong’s participation in Expo.

The eye-catching series brings out Hong Kong’s special attributes as a city connected by ideas, creativity, technology, cultural diversity and closeness to nature.

Hong Kong’s participation in Expo 2010 covers four aspects: building a stand-alone Hong Kong Pavilion; taking part in the Urban Best Practices Area (UBPA) exhibition; a comprehensive online presence; and, organising a range of events and activities before and during the Expo period.

More than 240 countries, cities and international organisations have confirmed their participation in Expo 2010, which is expected to attract 70 million visitors from the Mainland and around the world.

Under the theme “Hong Kong - A City with Unlimited Potential”, the Hong Kong Pavilion’s sleek contemporary design features a huge transparent mid-section, symbolising the openness and transparency of Hong Kong society.

The theme of Hong Kong’s UBPA exhibition is “Smart Card, Smart City, Smart Life”. The exhibition will showcase Hong Kong’s extensive use of smart card technology to improve the efficiency and quality of daily city life.