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Young Hong Kong Designers Break New Creative Boundaries - “Hong Kong Creative Ecologies” A Better Tomorrow – August Thematic Exhibition (Released by Hong Kong Design Centre)

From 18th August to 12th September the Hong Kong Design Centre will hold its August thematic exhibition, "A Better August," as part of its "A Better Tomorrow" series in the "Hong Kong: Creative Ecologies" programme at The Bridge 8, Phase III, 550 Ju Men Road, Lu Wan district, Shanghai.

This thematic exhibition displays the graphic, product and spatial designs of 28 young talented designers from Hong Kong, and gives a taste of Hong Kong's creative vitality.

The “A Better Tomorrow” series is one of the main thematic components of the HKDC's six-month “Hong Kong: Creative Ecologies – Business, Living, Creativity” exhibition, staged as part of Hong Kong's programme for Expo 2010 Shanghai.

Following the success of the July thematic exhibition, the "A Better August" exhibition reflects the innovation and creative techniques of Hong Kong's graphic, product and spatial designers. Collaborating with different enterprises, Hong Kong designers have taken design functionality to new levels, giving fresh insight into brands, and even contributing new ways to consider the evolution of city life.

Alongside the theme of the August exhibition, the Hong Kong Design Centre will host a seminar and workshop on 21st August at The Bridge 8, Phase III. A group of Hong Kong designers - including Ken Hui, Leo Lei, Justin Cheung, Kelvin Kung and Dylan Kwok - will be present to exchange ideas with designers and design students from the Mainland, and to discuss their experiences as designers in Hong Kong.

In addition, tea expert Vivian Mak, the founder of renowned Hong Kong tea brand MINGCHA, will host two tea-appreciation sessions, where she will tell how MINGCHA repositioned Chinese tea in the market through simple design and eco-friendly packaging.

Hong Kong offers many information exchange platforms which give free rein to the creative development of graphic design, and give the new wave of graphic designers a broad international outlook.

Ken Hui, who excels in advertising design, established an early name for himself overseas. He joined advertising firm Bartle Bogle Hegarty as creative designer, then worked at Volume Group Ltd as head of digital design, and later at Saatchi & Saatchi as senior integrated design director. He recently returned to Hong Kong to join TBWA as associate creative director.

Leo Lei, the founder of Matisse Design, was involved in the design of the books Hong Kong: Better by Design and Navigating Design: A Voyage of Discovery, the latter receiving the publishing gold award of the 15th Hong Kong Print Awards in 2003, and How magazine's Perfect 10 Design Awards in 2004.

The other graphic designers featured in the exhibition are book designer Chan Hei Shing, Leo Chan from OnYourMark Design Laboratory, and Tara Ko and Polly Lay, the founders of Escafe Studio.

Hong Kong is a cosmopolitan city fusing Western and Chinese influences. With this unique exposure, local designers are setting trends in commercial and lifestyle designs.

Creative talent such as Justin Cheung, an expert in furniture design and the founder of Visual Gram Limited, believes that the success of a product is closely related to the demands of the market and people's lifestyles.

Product designer Kelvin Kung aims to connect people and the environment by various elements. Also featured will be David Gu, the first overseas product designer invited by the Philips Young Talent Design Programme, and Chris Ng, the product designer of the revolutionary multi-functional device "Music in Love".

Hong Kong's spatial designers allow their imagination and creativity unfettered freedom to flourish within the small spaces available in the city, and their work is in line with the city's move towards sustainable development.

Among these spatial designers is Dylan Kwok, who adopts a green approach in revitalising old districts. He developed an innovative concept which he named AgriPuncture in his thesis, by combining the terms „agriculture' and „acupuncture.' It aims to enhance green city-living („agriculture') by bridging the generation gap and making things better („acupuncture'). Also taking part in the exhibition are public infrastructure architect Karr Yip, and dedicated local heritage and culture architect Humphrey Wong.

Freeman Lau, Vice Chairman of the Board of Directors, Hong Kong Design Centre, said: "We were very happy with the success of the July thematic exhibition. The Hong Kong Design Centre hopes that the August thematic exhibition will take us farther, and will strengthen the platform of exchange for creative talent in Shanghai and Hong Kong, and will cultivate a deeper mutual understanding."

As an official HKSAR programme for Expo 2010 Shanghai, the "Hong Kong: Creative Ecologies" programme aims to show, through Hong Kong designers, the development of Hong Kong's creative industry and its relationship with the ever-changing city. "A Better Tomorrow" aims to introduce emerging creative talents and the new generation of designers to the public. It also hopes to encourage young designers, and to create a platform for designers from all over the world to exchange ideas.

About "Hong Kong: Creative Ecologies – Business, Living, Creativity"
Launched by the Hong Kong Design Centre (HKDC), the six-month multi-faceted programme "Hong Kong: Creative Ecologies" from 15 May to 31 October comprising an exhibition and educational forums to promote the energy, style, innovation and branding power of Hong Kong designers to the Mainland China and global audiences. It is an official element of the Hong Kong SAR's programme of activities and events for Expo 2010 Shanghai.

About the Hong Kong Design Centre (HKDC)
Since its inception in 2001, the Hong Kong Design Centre has been a key player partnering with the Hong Kong SAR Government in promoting design. It collaborates with local, Mainland and international industries and business partners as well as design and educational institutions to encourage creativity, a wider use of design in the business processes, raise designer' professional standards, and promote a greater appreciation in the community of how design contributes to a better quality of life.
www.hkdesigncentre.org

For the exhibition photos please visit:
http://clients.ruderfinnasia.com
User name: media_creativeecologies_hk
(Password is not required)

Further enquiries, please contact:

Ruder Finn Asia
Contact: Vickie Ho / Yvonne Au
Telephone: +852 2201-6438 / -6448
Fax: +852 2521-7088
E-mail: hov@ruderfinnasia.com /
auy@ruderfinnasia.com
Hong Kong Design Centre
Contact: Elaine Chow / Jaime Chan
Telephone: +852 3793-8448 / -8449
Fax: +852 2892-2621
E-mail: elaine.chow@hkdesigncentre.org /
jaime.chan@hkdesigncentre.org

Thematic Exhibition and Seminar "A Better Tomorrow" Part II: "A Better August" Programme details

Exhibition:
Theme: Graphic, Product and Spatial Design
Period: 18 August – 12 September 2010
Venue: The Bridge 8 III, 550 Jumen Road, Lu Wan District, Shanghai

Seminar:
Date: 21 August 2010
Time: 1:00 - 5:00 pm
Venue: Rm 8601, The Bridge 8 III, 550 Ju Men Road, Lu Wan District, Shanghai
Speakers: Ken Hui, Leo Lei, Justin Cheung, Kelvin Kung, Dylan Kwok
Moderator: Ms. Amy Chow (HKDC)

Tea Party by MINGCHA: (Section I, in English; Section II, in Putonghua)
Appreciate tea, music, and design at the same time with Tea Master Ms. Vivian Mak, founder of MINGCHA
Date: 21 August 2010
Time: 10:30am - 12:00 noon (Section I) / 5:00 - 6:30 pm (Section II)
Venue: The Bridge 8 III, 550 Ju Men Road, Lu Wan District, Shanghai

For enquiry and reservation, please contact:
Dong Ying (Shanghai)
Telephone:+86 13761551462
E-mail: dongying@creativeecologies.hk
Jaime Chan (Hong Kong)
Telephone:+852 37938449
E-mail: Jaime.chan@hkdesigncentre.org