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"Asian Fashion Blooming" Special Present For 2010 Shanghai Expo

14 May 2010 – Three celebrated Hong Kong fashion designers – Lu Lu Cheung, Hidy Ng and Henry Lau – presented their latest fall/winter collections at the Grand Show Hall of the Shanghai Fashion Centre.

The show was part of the Shanghai International Fashion Culture Festival and Shanghai Fashion Week, which celebrate the opening of Expo 2010 Shanghai. The events include a fashion carnival, “Asian Fashion Blooming of Shanghai – Special Present for 2010 Shanghai Expo,” 13-16 May, which promotes fashion talent across Asia.

The Hong Kong Trade Development Council (HKTDC) was invited to organise Hong Kong’s fashion show, “Style Hong Kong.”

John Tsang, the Financial Secretary of the Hong Kong Special Administrative Region (HKSAR) Government, was guest of honour at the show.

Hong Kong at Shanghai Expo
The Style Hong Kong fashion show is an HKSAR programme for Expo 2010 Shanghai.

During Shanghai Expo, the HKSAR stages a series of exhibitions, seminars and performances in Shanghai to promote Hong Kong design and brands. Organised by the Hong Kong Design Centre, the “Hong Kong: Creative Ecologies – Business, Living, Creativity” exhibition opens on 15 May, and runs until 31 October. The event consists of a series of exhibitions and programmes showcasing the innovation, competitive edge and multicultural and entrepreneurial spirit of Hong Kong designers.

Organised by the HKTDC, “Style Hong Kong” Show will be staged 15-19 October at Century Plaza on Nanjing Road. The exhibition will feature innovative Hong Kong design and premium products. Winning pieces from the Fashion World Talent Awards will be on display, and Hong Kong-style performances will be staged.

In October, the Hong Kong Fashion Designers’ Association will stage a fashion show under the theme “Fashion Visionaries‧Hong Kong,” followed by a three-week “Fashion Visionaries Exhibition,” which will include “Fashion Creations” and “Fashion in Movies.” Outfits created by designers at the show will present the history and development of Hong Kong fashion since the 1960s.

Media Enquiries:
Please contact the HKTDC’s Media & Public Affairs Department:

Katherine Chan
Tel: (852) 2584 4537
Email: katherine.cm.chan@hktdc.org

 

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more, visit www.hktdc.com.

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